Nike – The Story Continues With Nike Air Force 1

Nike was founded by coach Bill Bowerman and track athlete Philip Knight of the University of Oregon in January 1964. Initially Nike was known as Blue Ribbon Sports. In Greek mythology Nike means Goddess of Victory. When Nike started its operations, it acted as a distributor for Onitsuka Tiger (Japanese Shoe Maker).

Nike (Blue Ribbon Sports) opened its first retail store in 1966 which was located in Santa Monica, California. Later in 1971, Philip Knight realized the importance of design ideas and for this he approached Davidson who created the logo which is globally known as Swoosh. This was first used in the running shoes at the US Track & Field Olympic Trials (Oregon – Eugene).

Nike was first introduced as a football shoe in 1971. Later in 1978 Nike Inc. emerged and was endorsed by the professional athlete Ilie Nastase. In 1980, Nike Inc went public after it had established nearly 50% of the market share in USA athletic shoe market. In 1982 Nike ran its 1st national commercial on television.

With offices located in 45 countries, Nike has bonded with more than 700 shops world wide. It has its factories located in Asia – Pakistan, China, Vietnam, Taiwan, Philippines, Thailand, Malaysia and India.

Nike today manufacturers a wide array of sports equipment and accessories for both men and women. Track running shoes were their first products and today Nike’s portfolio includes baselayers, shoes, shorts, jerseys, etc for sports such as cricket, tennis, basketball, football, ice hockey, cycling, wrestling, baseball, cheerleading, golf etc. A few examples are skateboarding Nike NYX and Nike SB shoes, Air Zoom Yoker for cricket and Air Jordan XX3 for basketball.

Nike has recently joined with Apple Inc to manufacture its product called Nike +. This shoe is used to monitor the performance of a runner through a radio device which is implanted in the shoe. This in turn is linked to the iPod (Nano).

Nike air force 1’s are high-quality designed sneakers that are famous for their cushioning and support mid soles. These are best suited for basketball players to help them absorb the shock and provide them with superb support for their ankles. There is a huge collection of different colors and designs of air force 1’s. The Air Force 1’s has now emerged as a casual foot wear, which was early known as a sports shoe.

Air Force 1’s have been in the market for quite a long time now and are available in different styles for men and women. Just like any other shoes, buy only those Nike Air Force 1 shoes that are neither too tight nor too loose and that provide more comfort to your feet besides being fashionable. There is no point buying a shoe that will give you nightmares the moment you wear them. Therefore, when you want to buy your Nike Air Force 1 shoes, it is advisable to buy them in the evening as your feet would be slightly swollen and you can get the right size.

So if you are looking out to buy Nike Air Force 1’s sneakers, you can check out the entire range at A2Z shoes and enjoy a wholesome shopping experience. Make the right decision now and buy original sneakers from an online store that brings in quality, latest designs, great offers, and provides you live support to make your shopping more easy!

Tracing the Nike Dunk Story

The Nike Dunk was brought into this world in 1985. It came to be known as the Nike Terminator’s twin and had the distinction of having several colors and sizes to suit every taste and requirement.

Reintroduction in 1998

When Nike reintroduced its collection of Dunks in 1998, its appearance and profile had undergone a change. It had a lower sole towards its outer part as compared to the earlier Nike Dunks and that was with a purpose. This series was designed keeping the basketball requirements of needing to pivot and block in mind. The paneling also underwent a revision. This helped Nike launch the “College Colors” initiative for which it teamed up with many college and university basketball teams along with the respective coaches for a unique advertising campaign. This campaign enabled every college team to have a distinct identity based on the color of their pair of Dunks and in this manner; the campaign was a thundering success. These shoes are now considered as works of art and continue to inspire many fashion designers.

1998 – 2000 Nike journey

Nike created another masterstroke when they introduced these Dunks in other colors that were much different from the basketball team colors. Their release of the same Dunks in reversed colors did a lot to popularize the brand and the product amongst other less sports oriented public and very soon, everybody wanted to purchase a Nike Dunk. The period between 1998 and the year 2000 saw Nike come out with styles that featured a nylon tongue along with solid arch supports and when you compare them with the releases of today, you will notice the rugged but secure feeling that it used to provide at that point in time to people who took to sports and were concerned about twisting their ankle. Since then, the product has been vastly popular and trusted for its durability and safety and that is evident in the ever increasing production numbers rolled out by the Nike factories.

Foray into skate culture

The Nike basketball collection of shoes became such a hit that people started confidently using it for skating secure in the knowledge that they would be protected by the superb stability and sole, which provided for such wonderful on ground grip and bounce. It was in this backdrop that Nike went ahead and launched its Dunk series specifically for skating and skateboarders and called it the Nike SB Dunk.

Nike – Philip Knight’s Success Story – Famous Entrepreneurs

“Play by the rules. But be ferocious.”

Starting The Business

Like Fred Smith and the origins of FedEx, Philip Knight’s first ideas of what would become Nike Inc. came to him while he was at
school. While working on his master’s at Stanford, Knight – an accomplished runner during his undergraduate days at the University
of Oregon – wrote an essay that outlined a plan to overcome the monopoly Adidas had on the running shoe market. He thought the way
to realize this was to employ cheap Japanese labour to make a shoe both better and cheaper.

The plan was put into action shortly after graduating in 1962. Knight went to Japan to meet with the executives of Onitsuka Tiger
Co., a manufacturer of imitation Adidas runners, claiming to be the head of a company called Blue Ribbon Sports (which did not
exist, except in his mind). Knight convinced Tiger to export their shoes to the States though Blue Ribbon and had them send samples
so his associates could inspect them.
Knight paid for the samples with money from his father. He sent a few pairs to Bill Bowerman, Knight’s track coach from his days at
the University of Oregon, who became interested in the venture. Knight and Bowerman became partners and put $500 each into the
purchase of 200 pairs of Tigers. Blue Ribbon Sports was formed, and Knight began going to high school track and field events
selling the shoes from the trunk of his car.

Sales were at $3 million dollars when Knight chose to dissolve the partnership with Tiger in the early 1970s. Blue Ribbon began
producing its own line and began selling its Nike line (named after the Greek goddess of victory) in 1972. These first Nike shoes
were adorned with the now-internationally recognizable swoosh logo – which Knight had commissioned for $35 – and had the
traction-improving “waffle soles”, conceived of by Bowerman while watching his wife using a waffle iron.

Building An Empire

Blue Ribbon’s success (renamed Nike in 1978) throughout the 1970s and into the ’80s can largely be attributed to Knight’s marketing
strategy. He thought it best not to push his Nike shoes though advertising, but rather to let expert athletes endorse his product.

Fortune smiled on Knight as his partner Bill Bowerman became the coach of the American Olympic team and many of the best performers
on the team decided to shod their feet with Nikes. Of course, when the runners performed well, the shoes they wore were
highlighted. Steve Prefontaine, a brash and unconventional American record-holder, became the first spokesperson for Nike shoes.

After the tennis player John McEnroe hurt his ankle, he began wearing a Nike three-quarter-top shoe, and sales of that particular
brand jumped from 10,000 pairs to over 1 million. As Knight had hoped, celebrity athlete’s endorsements brought success to the
company. Knight also capitalized on a jogging craze, and through clever marketing persuaded the consumer that they should only be
wearing the best the best in the world.

The Air Jordans helped the company continue to thrive into the 1980s. In their first year, the shoe made more than $100 million.
Knight realized his initial goal of replacing Adidas as the number the one shoe manufacturer globally in 1986. By then, total sales
had surpassed $1 billion. However, by neglecting the growing interest in aerobics shoes, Nike would have to face a few
difficulties.

Through Problems and Controversy

Sales dropped 18% between 1986 and 1987 as Reebok’s trendy, stylish aerobics shoes came to be in high demand. Knight had to
acknowledge that the technical achievements of the Nike shoe would not satisfy those who placed appearance above performance. The
Nike Air was Knight’s response to Reebok. It revived sales and put Nike back in the number one spot in 1990.

Corporate Monster that it had become, Nike was the object of public outrage in 1990 when stories of teenagers killed for their
Nikes began floating around. It was believed that Nike was promoting their shoes too forcefully.
That same year Jesse Jackson attacked Nike for not having any African-Americans on its board or among its vice-presidents, despite
the fact that its customer base was in large part black. Jackson’s Nike boycott lasted until a black board member was appointed.

There has also been a controversy around whether Knight’s use of Asian factory workers as cheap labour s exploitative.
Through all of the bad press that has been foisted on Nike through these events, Nike shoes have continued to sell well. And in
1993, The Sporting News voted Knight “the most powerful man in sports” though he was neither a player nor a manager. Knight’s
marketing mastery is to be lauded and regarded as a major factor in his impressive successes.