Most of us don’t associate “Made in China” with luxury brands or designer brands, but the more Italian shoes you like that are actually made in China. You might not find the tag in the shoe saying that.
Especially in the current economic market, sales of luxury goods have declined significantly and some designer brands suffer. One of the most effective ways to cut costs is by moving base operations abroad, and China provides one of the most attractive markets to open stores.
The fact that “American” or “European” shoes made in China is not a secret. Nike has long been associated with “Made in China” shoes; In fact, about one in three Nike shoes are equipped with a “Made in China” sticker. This compromise is more difficult for designer brands like Chanel, Prada and Armani who have built their brand success on “European expertise” through and through. One of the reasons why someone spends 300 extra dollars buying Prada shoes is because they want a European piece of art. They want to believe that what they buy is the real deal – Italian leather shoes built by someone who knows and loves the art of shoe making, not by factory workers in China.
So which company jumped over the continent? Armani, Dolce & Gabbana, Bally and Prada, to name a few brands. But not all of these companies are willing to publicize this new operating base. In fact, in some of these shoes you will find the label “Made in Italy” where maybe the label “Made in China” instead. This is possible thanks to a number of highly flexible labeling laws that base product labels at the end point of production. So shoes made in China will have leather soles installed in Italy and Voila! Legally “Made in Italy” shoes.
That does not mean that these shoes are of poorer quality than when produced in Europe. His claim is that workers in China are fast and precise. That is, they are able to make high quality shoes in less time and with less money.
According to Giorgio Bonacarso – a supplier of chemicals that sells products to Chinese factories that produce Italian shoes – nine out of 10 Italian luxury shoe companies now make at least part of their shoes in China. You, the consumer, might not realize it, and that’s because designer brands are afraid of reactions and loss of images that make them stand out from the pack in the first place.